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Operator: rafritz Desc: Time: 09-20-2018 13:12 Jobname:

10,000

Baby Boomers

Turn 65

Each Day

ith 75 million baby boomers all aging at the same time there is tremendous pressure on developers for housing.
But traditional real estate is not the answer to this housing need. Boomers are more about lifestyle than bricks
Wand mortar…they want ‘housing with benefits.’ Benefits like freedom from home maintenance, home ownership
and all of the expenses that keep them tied to and invested in their homes.They’ve discovered something no other
generation has…that their house is not going to give them the lifestyle they want, and in fact, may cause them to lose
the lifestyle they have. So, what does it take to answer the tall order for the baby boomers? “We’re not building houses…
we’re building lifestyles that make it possible for people to give up all of their home-bound responsibilities, in exchange
for a new-found ‘freedom’ that places emphasis on living healthier and living more vibrantly,” says Susan C. Drabic, CEO
and President of Morningstar Living in Nazareth, PA, “and that makes it possible for them to “live” longer.”

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