Page 39 - Indulge February/March 2017

Flower “We work with our brides to gain Ross Plants and Flowers, which has
power an understanding of the seasonal two full-time florists and five assistants,
availability of flowers,” Yurconic-Groff has been in business since 1938 and
The right blossoms can says. “If certain flowers are more Yurconic-Groff and her husband bought
make a wedding day costly or unavailable at a certain time the business in 2006.
of year, we try to find flowers with the
By Linda Doell same look and feel.” When choosing a florist, she
advises a bride to trust how she feels
Picking flowers for a wedding isn’t Even though brides might be during her consult. This along with
as easy as you would think and a tempted to make decisions about referrals from friends or the venue is a
lot can go into the decision. the flowers early on in the wedding recipe for success.
planning process, she recommends
“Color is the most important factor,” waiting until the bridesmaids’ gowns “A trust and confidence level is
says Monica Yurconic-Groff, owner have been purchased. extremely important with your florist,”
of Ross Plants & Flowers in Orefield. she says. “Anyone can promise you
“Brides need to remember not to “This ensures the bride is locked into he/she will create beautiful bouquets
‘match’ the wedding flowers’ color to a color scheme,” she says. “On occasion and arrangements for your wedding;
the attendants’ dresses, but to choose we meet with a bride and she has not however, a florist with experience
flowers that complement their dresses.” purchased her bridesmaids’ dresses yet, and one that has been referred by a
and she thinks she wants one color. We friend or a venue, will create what you
Of course, budget does play a base the consult on that specific color envision for your special day.”
role in flower choices, with some scheme. The bride goes dress shopping
flowers costing more than others and completely changes her mind for a At Ross Plants & Flowers, they
based on the time of the year and the variety of reasons. So knowing the color “believe every wedding should be treated
availability of the blooms. of the dresses prior to the floral consult as if it is our own,” Yurconic-Groff says.
is extremely important.” “Our goal is to bring our client’s wedding
vision to life.”

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