Page 22 - Indulge February/March 2016
P. 22
ily bonds The Lehigh Valley is home to vibrant businesses of all sizes and we here at Indulge
Editor’s Note: Lehigh Valley plan to celebrate longtime family businesses by featuring one each issue.
If you would like to suggest a business, please email Linda@IndulgeLVmagazine.com.
cuts too, so groomsmen aren’t locked into a tuxedo cut
that may not work with a particular body type.
W E L L • Another trend she sees is grooms choosing suits
instead of tuxedos. Semmel points out that depending
on the designer, some offer the same tuxedo or suit in
different cuts, so the same look can be worn by different
body types.
Semmel grew up in the shop on N. 10th Street in
Allentown, so it’s natural she’d want to continue the store’s
tradition for another generation.
SUITED “I wanted to see it continue on,” she says. “We’re a
family-run business and give out family prices.”
By Linda Doell The ongoing revitalization in downtown Allentown has
given that area, including where C.E. Roth is, a shot in the
Allentown has undergone a lot of changes since economic arm.
Clarence E. Roth started his business in 1904.
“You can see an excitement downtown,” she says.
Two World Wars, economic boom and bust and now a “This has been a great thing.”
renaissance downtown. Semmel expects her store to grow as the city’s
Roth turned what had been a hobby — making downtown continues to improve itself.
costumes for stage productions — into a vibrant, “We have really enjoyed serving the Lehigh Valley for
nationally known business sought after by productions of over 100 years and will continue on for many more.”
all sizes. By the 1920s, Roth regularly kept more than Photo by Sarah Evans
3,000 costumes and accessories on hand.
Eventually, the business shifted toward more formal
costumes — tuxedoes — and the current C.E. Roth Formal
Wear was born. Now in its third-generation of a family run
business, it’s run by Heidi and Marty Semmel and employs
eight full time.
Keeping on top of fashion trends as they change is a
challenge C.E. Roth has met handily over the years.
“It’s very competitive and you need to react strongly to
trends and ideas,” Heidi Semmel says. Currently the trend
of slim-cut tuxedos remains popular. The shop offers other
Editor’s Note: Lehigh Valley plan to celebrate longtime family businesses by featuring one each issue.
If you would like to suggest a business, please email Linda@IndulgeLVmagazine.com.
cuts too, so groomsmen aren’t locked into a tuxedo cut
that may not work with a particular body type.
W E L L • Another trend she sees is grooms choosing suits
instead of tuxedos. Semmel points out that depending
on the designer, some offer the same tuxedo or suit in
different cuts, so the same look can be worn by different
body types.
Semmel grew up in the shop on N. 10th Street in
Allentown, so it’s natural she’d want to continue the store’s
tradition for another generation.
SUITED “I wanted to see it continue on,” she says. “We’re a
family-run business and give out family prices.”
By Linda Doell The ongoing revitalization in downtown Allentown has
given that area, including where C.E. Roth is, a shot in the
Allentown has undergone a lot of changes since economic arm.
Clarence E. Roth started his business in 1904.
“You can see an excitement downtown,” she says.
Two World Wars, economic boom and bust and now a “This has been a great thing.”
renaissance downtown. Semmel expects her store to grow as the city’s
Roth turned what had been a hobby — making downtown continues to improve itself.
costumes for stage productions — into a vibrant, “We have really enjoyed serving the Lehigh Valley for
nationally known business sought after by productions of over 100 years and will continue on for many more.”
all sizes. By the 1920s, Roth regularly kept more than Photo by Sarah Evans
3,000 costumes and accessories on hand.
Eventually, the business shifted toward more formal
costumes — tuxedoes — and the current C.E. Roth Formal
Wear was born. Now in its third-generation of a family run
business, it’s run by Heidi and Marty Semmel and employs
eight full time.
Keeping on top of fashion trends as they change is a
challenge C.E. Roth has met handily over the years.
“It’s very competitive and you need to react strongly to
trends and ideas,” Heidi Semmel says. Currently the trend
of slim-cut tuxedos remains popular. The shop offers other
