Page 29 - Indulge October/November 2015
P. 29
ice 3, an Oktoberfest lager planned wonders why we put it out so early,
for a limited, 40-barrel release. and it’s so that you have it and can
“We brewed about 3,500 barrels start drinking it when you want,
of pumpkin this year, or a little over because by the end of October, we’re
100,000 gallons of pumpkin beer,” already putting out other beers.”
Lampe says. That’s split up into about Seasonal beers — especially fall
25,000 cases, 1,200 half-kegs and and winter — are important for the
1,200 one-sixth kegs. By comparison, industry, Jones says. “The majority of
he says they brew about 500 barrels beer is sold in the summer months…
of Autumnfest and just 40 barrels of but seasonal beers extend those sales
Jester’s Choice 3. for the industry.…A pumpkin beer style
Jennifer Glanville, brewer and is probably not going to account for more
director of brewery programs at Samuel than 1 percent of the total beer sold [in
Adams’ Boston Brewery, says their first a year]. But at the end of the summer…
pumpkin ale was created in 2005. having the pumpkin ale out there keeps
“I bought some pumpkins, and we the consumer interested.”
worked with a caterer across the street Nevulis Beverages in Schnecksville,
from our Boston brewery to roast and which stocks only products from craft
puree them,” she says. “We carried breweries, says their autumn selection “…The malt is there
to back up the spice
the pumpkin puree across the street in includes Newport Storm’s Oktoberfest and hold together
that ‘pumpkin pie in
buckets…Everyone thought I was crazy and R.hode I.sland P.umpkin, as well
a glass’ flavor.”
carrying buckets of pumpkin, but after as Soul Patch Pumpkin Ale from
many tweaks and test batches, the brewer 3 Guys and a Beer’d.
recipe for Harvest Pumpkin turned Terry Stewart, Nevulis’ warehouse
out to be exactly what we wanted.” manager, says the Oktoberfest arrived
The brewery, which has a facility in early August and the distributor had
in Breinigsville, also makes an sold 90 cases and 12 kegs by Aug. 25.
OctoberFest, and has a new brew in Emmaus-based distributor
the works: Pumpkin Batch. Shangy’s: The Beer Authority will carry
“This beer is a twist on a about 80 different fall beer offerings.
traditional pumpkin recipe using “This year, we’ll be in the vicinity of 50
Belgian yeast to create a pumpkin pumpkin beers alone,” owner Nima
saison,” Glanville says. Hadian says. Of those, Southern Tier
Pumpkin beers have Brewing Company’s Pumking is the
become so popular brewers distributor’s top seller. “Last year
have been forced to release we sold around 60,000 cases —
them earlier to meet demand. wholesale and retail combined. That’s
Lester Jones, chief economist a crazy number. There are breweries
for the National Beer that don’t do that for the year, with all
Wholesalers Association, says their products combined!”
those early releases are also Pumpkin beer, Hadian says, october/november 2015 • indulge | 29
a product of the competitive “Captures the whole market — beer
retail scene. “It’s about being experts and novices alike. Asking
first to market.” what someone’s favorite pumpkin
“Our Imperial Pumpkin beer is, is like going into a bakery that
started rolling out in July,” has 12 different pumpkin pies, and
says Weyerbacher Social you ask ‘Which one is your favorite?’
Media Manager Christina Well, that’s very personal. Some have
Dowd, “because all the more cinnamon and nutmeg, some
brewers are putting pumpkin have more vanilla.…People want to try
beers out earlier.…Everyone different stuff.”
for a limited, 40-barrel release. and it’s so that you have it and can
“We brewed about 3,500 barrels start drinking it when you want,
of pumpkin this year, or a little over because by the end of October, we’re
100,000 gallons of pumpkin beer,” already putting out other beers.”
Lampe says. That’s split up into about Seasonal beers — especially fall
25,000 cases, 1,200 half-kegs and and winter — are important for the
1,200 one-sixth kegs. By comparison, industry, Jones says. “The majority of
he says they brew about 500 barrels beer is sold in the summer months…
of Autumnfest and just 40 barrels of but seasonal beers extend those sales
Jester’s Choice 3. for the industry.…A pumpkin beer style
Jennifer Glanville, brewer and is probably not going to account for more
director of brewery programs at Samuel than 1 percent of the total beer sold [in
Adams’ Boston Brewery, says their first a year]. But at the end of the summer…
pumpkin ale was created in 2005. having the pumpkin ale out there keeps
“I bought some pumpkins, and we the consumer interested.”
worked with a caterer across the street Nevulis Beverages in Schnecksville,
from our Boston brewery to roast and which stocks only products from craft
puree them,” she says. “We carried breweries, says their autumn selection “…The malt is there
to back up the spice
the pumpkin puree across the street in includes Newport Storm’s Oktoberfest and hold together
that ‘pumpkin pie in
buckets…Everyone thought I was crazy and R.hode I.sland P.umpkin, as well
a glass’ flavor.”
carrying buckets of pumpkin, but after as Soul Patch Pumpkin Ale from
many tweaks and test batches, the brewer 3 Guys and a Beer’d.
recipe for Harvest Pumpkin turned Terry Stewart, Nevulis’ warehouse
out to be exactly what we wanted.” manager, says the Oktoberfest arrived
The brewery, which has a facility in early August and the distributor had
in Breinigsville, also makes an sold 90 cases and 12 kegs by Aug. 25.
OctoberFest, and has a new brew in Emmaus-based distributor
the works: Pumpkin Batch. Shangy’s: The Beer Authority will carry
“This beer is a twist on a about 80 different fall beer offerings.
traditional pumpkin recipe using “This year, we’ll be in the vicinity of 50
Belgian yeast to create a pumpkin pumpkin beers alone,” owner Nima
saison,” Glanville says. Hadian says. Of those, Southern Tier
Pumpkin beers have Brewing Company’s Pumking is the
become so popular brewers distributor’s top seller. “Last year
have been forced to release we sold around 60,000 cases —
them earlier to meet demand. wholesale and retail combined. That’s
Lester Jones, chief economist a crazy number. There are breweries
for the National Beer that don’t do that for the year, with all
Wholesalers Association, says their products combined!”
those early releases are also Pumpkin beer, Hadian says, october/november 2015 • indulge | 29
a product of the competitive “Captures the whole market — beer
retail scene. “It’s about being experts and novices alike. Asking
first to market.” what someone’s favorite pumpkin
“Our Imperial Pumpkin beer is, is like going into a bakery that
started rolling out in July,” has 12 different pumpkin pies, and
says Weyerbacher Social you ask ‘Which one is your favorite?’
Media Manager Christina Well, that’s very personal. Some have
Dowd, “because all the more cinnamon and nutmeg, some
brewers are putting pumpkin have more vanilla.…People want to try
beers out earlier.…Everyone different stuff.”
