Page 30 - Indulge May 2017

How Women’s
Concepts of
Beauty are
Changing

BEYOU
The modern age has expanded the scope of what
Do you leak urine when you Americans consider beautiful, while at the same time,
laugh, cough, sneeze or exercise? it has also introduced social media — an ever-present
reminder of one’s appearance.
You don’t have to In an effort to better understand these shifts, L’Oréal
manage your Paris recently commissioned a study with Ipsos engaging
bladder leaks women on the topic, and shared some top insights on this
like this. beauty evolution.

www.fpminstitute.com Changing Values

Don’t settle for wearing pads this summer. Have your incontinence cured. Women are changing how they view beauty to be a more
At the Institute for Female Pelvic Medicine our physicians are holistic, progressive and optimistic vision. A majority of women
nationally recognized and at the forefront of the latest surgical and see beauty differently than they did 10 years ago. They
medical therapies. believe beauty is about progress — not perfection — and are
We can now easily treat stress urinary incontinence with an office optimistic about continuing to be beautiful as they age.
procedure. No anesthesia necessary and virtually no pain or down
time. The procedure takes less than 15 minutes and is highly successful. Most surveyed admit that while women in their 40s, 50s
If you want a summer free of pads – call 610-435-9575 to schedule a consult. and 60s used to be considered to “look old,” women of the
same age today are “in their prime.” Furthermore, beauty
30 | indulge • may 2017 standards have changed and expanded as we’ve become a
more culturally diverse, global community.

Skin care still ‘Worth It’

While many factors play a role in beauty, the care and
appearance of skin determines how beautiful a woman feels,
according to the survey respondents, particularly in the
social media age. Beauty routines can be time-consuming;
however, women strongly believe the skin care element is
“worth it.”

“We’re seeing a major shift in routines of millennial
women. Four out of the five skin care products used are