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International business major added this fall
                                                 Bloomsburg University

SUNDAY, SEPTEMBER 10, 2017                       A new international           majors,” said Jeffrey Krug,  international agency.”          country that offer this type  accounting, finance, infor-                          The unique
                                                         business major for    dean of the Zeigler College     The unique structure of      of degree — the University    mation technology, man-                              structure of
                                                         Bloomsburg Univer-    of Business. “We also add-                                   of South Carolina and         agement, marketing or                                the inter-
                                                 sity’s Zeigler College of     ed a requirement that every  the international business      University of Southern        supply chain management.                             national
                                                 Business begins this fall     student accumulates up to    major, which requires           California,” said Krug.       Students may also minor in                           business
                                                 semester. The major is        21 credits in a functional   coursework both in inter-                                     human resource manage-                               major will
                                                 designed to prepare stu-      area of business such as     national business and a            BU’s Zeigler College of    ment and professional                                increase the
                                                 dents with a wider set of     accounting, finance, mar-    functional area of business,    Business is one of only 5     sales.                                               marketability
                                                 skills and a global mindset.  keting, management, infor-   will increase the job mar-      percent of business schools                                                        of graduates.
                                                 Graduates will be prepared    mation technology and        ketability of graduates.        worldwide accredited by          The Zeigler Institute for
                                                 to step into leadership       supply chain management.”                                    AACSB. More than 2,000        Professional Development                                 Photo courtesy
                                                 positions in organizations                                    “A graduate will be able     students major or minor in    sponsors executive panels,                               of Bloomsburg
                                                 that operate across national     “We also collaborated     to tell a recruiter that he or                                                                                         University
                                                 boundaries.                   with the College of Liberal  she completed a major in
                                                                               Arts to create specializa-   international business with                                                                 seminars and an annual
                                                    “We created an inter-      tions in economics in the    a functional concentration                                                                  business conference to help
                                                 national business major that  department of economics      in accounting, finance or                                                                   students develop profes-
                                                 has a strong liberal arts     and policy and globaliza-    marketing,” Krug said.                                                                      sional skills and network
                                                 foundation, study abroad,     tion in the department of    “Even small companies, for                                                                  with alumni. A new Global
                                                 foreign language and inter-   political science,” Krug     example, buy raw materials                                                                  Business Institute supports
                                                 national business courses.    added. “These specializa-    abroad to lower prices or                                                                   study abroad and inter-
                                                 That is essentially how       tions will serve students    sell products internationally                                                               national partnerships, and a
                                                 other universities structure  who may want to work in a    to increase sales.”                                                                         new Entrepreneurial Lead-
                                                 their international business  nonprofit, government or                                                                                                 ership Institute sponsors
                                                                                                               “I’m aware of only two                                                                   entrepreneurship events.
                                                                                                            other universities in the

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