Page 11 - Valley Life & Health

THE MORNING CALL SATURDAY, JUNE 29, 2019 11
Mobile Market Increasing

Access to Organic Produce

Throughout the Lehigh Valley

odale Institute, the global leader in organic • July 11, 12 – 2 p.m.: WIC Office, 1227 Liberty St.,
agriculture, believes it is important to give all Allentown
Rpeople the chance to improve their health • July 18 and 25, 12 – 2 p.m.: Rotating markets
through food. Rodale Institute is tackling the issue of at Lehigh County Public Assistance offices Photo courtesy
food access with its new Mobile Market, a portable farm (Locations TBD) of Rodale
stand that will travel the greater Lehigh Valley area selling • July 13, 11 a.m. – 6 p.m.: Bethlehem VegFest, Institute
organic produce, cheese, bread, and more. 100 W. Lehigh St., Bethlehem
The Mobile Market is a new feature of Rodale • July 24, 12 – 2 p.m.: Roosevelt Elementary School, distributed, cutting down on barriers to access and
Institute’s Agriculture Supported Communities (ASC) 210 W. Susquehanna St., Allentown increasing redemption rate.
program, focused on a traveling “pop-up” model to • July 26 and 27, 10 a.m. – 9 p.m.: Pocono Raceway, In addition to organic fruits and vegetables grown
bring organic produce to urban areas and food deserts 1234 Long Pond Rd., Long Pond on the Rodale Institute farm, local food vendors with
like Allentown, Bethlehem, Reading, and more. • August 21, 12 – 2 p.m.: Roosevelt Elementary School, organic products will be featured at the Mobile Market.
“Rodale Institute has always believed in the power of 210 W. Susquehanna St., Allentown These include: Primordial Mushroom Farm from
organic food to heal people and communities,” said Jeff • August 29 – September 4: Farm to Table exhibit at Lenhartsville, PA; Valley Milkhouse Cheese from Oley,
Moyer, Executive Director of Rodale Institute. “Our new the Allentown Fair, 302 N 17th St., Allentown PA; Monocacy Coffee Company from Bethlehem, PA;
Mobile Market is unique in that it is not tied to one spot. Throughout the summer, the Mobile Market will and Walnut Run Farm bread from Honeybrook, PA.
Because it is portable, we are able to expand our reach also appear weekly at Rodale Institute’s Farmers Market As part of a continuing partnership with The
and bring healthy food from healthy soil to more people, at the Allentown YMCA, Saturdays 9 a.m. – 1 p.m. , Morning Call and VegOut, the Rodale Institute Mobile
particularly local communities that have traditionally through October. The Allentown YMCA is located at Market will be featured at the Morning Call VegOut
been underserved for organic fruits and vegetables.” 425 15th Street, Allentown. booth at Bethlehem VegFest, July 13th 11 a.m.– 6 p.m.,
The portability of the Mobile Market is different At all events and markets, the Mobile Market will 100 W. Lehigh St., Bethlehem. Stop by during the event
from traditional shopping models, which are static in accept SNAP, WIC, and Farmers Market nutrition to buy organic produce and products, speak to Rodale
their location and require customers to come to them. program benefits. Lehigh Valley Fresh Food Bucks, a Institute staff, and learn more about our programs.
In contrast, the Mobile Market will be able to travel to SNAP incentive provided by Buy Fresh Buy Local of the For more information on the Mobile Market
locations consumers are already visiting. Greater Lehigh Valley, will also be accepted. The Mobile and ASC program, or to sign up for updates, visit
“Pop-up” locations for the Mobile Market this Market will be accessible outside several Lehigh County RodaleInstitute.org/ASC or visit us on Facebook
summer include: Public Assistance offices where these benefits are or Instagram.

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