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4 SATURDAY, JULY 27, 2019                                                                                   THE MORNING CALL

                 The Lehigh Valley’s organic movement



                            is growing — here’s how to join.









                                                                                                  he sun was shining, music was playing, and
                                                                                                  the food trucks were humming on July 13th
                                                                                            Tas thousands ventured out to Bethlehem’s
                                                                                             VegFest, an annual celebration of all things veggie in
                                                                                             the Lehigh Valley. This year, a new stand was seen
                                                                                             amongst the vegan hot dogs and dairy-free mac and
                                                                                             cheese: Rodale Institute’s Mobile Market.
                                                                                                Attending the festival as part of the Morning
                                                                                             Call’s VegOut initiative, which encourages healthy
                                                                                             eating and responsible food choices, Rodale
                                                                                             Institute’s Mobile Market consistently drew in
                                                                                             the VegFest patrons. As one of the festival’s only
                                                                                             produce vendors, loaded with baskets of organic
                                                                                             scallions, eggplant, garlic, and more, the Mobile
                                                                                             Market filled a unique niche for those looking to keep
                                                                                             the plant-based experience going at home.
                                                                                                A new portable farm stand selling organic produce
                                                                                             and food products to underserved communities,
                                                                                             the Mobile Market is a function of the Agriculture
                                                                                             Supported Communities program at Rodale Institute.
                                                                                             The Mobile Market travels around the greater Lehigh



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