Page 4 - Northeast Berks Chamber of Commerce 2020 Directory & Business Guide

A Message From the Desk

of the Executive Director

As a Member, you and the Northeast Berks n Identify your membership in other ways by
Chamber are partners. Have you asked yourself: adding the Northeast Berks Chamber logo
How do I maximize my chamber membership? to your website, email marketing news, or
There exist as many reasons as there are your email closing.
personalities for why people join chambers of
commerce in 2020. How do passive members differ n Consider affordable sponsorships, which
from active members? Which one are you? bundle advertising and marketing services
Passive membership has its benefits, but active at a discount.
membership has the greatest ROI. For example, a • Benefits include speaking at events,
passive member may simply find it cost-effective complimentary reservations, or E-Blast ads.
to use our bulk-mail permit. You could realize a
significant savings, if you mail hundreds or thousands n Join us on Kutztown University Radio as a
of pieces of mail each year. Some of our members business guest; a podcast produced after the
do. A passive member, who is a manufacturer, may live interview provides a unique marketing
require use of our seal for certificate of origin for the tool to promote your products & services.
purpose of exporting to specific countries.
Beyond these benefits offered to all members with n Demonstrate your expertise as a panelist for
annual dues, we offer ample opportunities for higher- a chamber or chamber-partner program or as
level engagement — and measurable results: a breakfast or lunch speaker.

n Involve yourself as a committee member. n Use the chamber to help find new employees
• Did you know that our Board oversees through its marketing platforms and members
Resource Development Committees, who work in employment services or interns
including Special Fundraising Events, through Career Ready Berks.
Ambassadors, Membership, Program,
and Business & Education? n Most importantly, keep your contact
• Participation could mean meeting monthly or information accurate with the chamber
quarterly and for short- or longer-term service. to ensure proper directory listings, e-news
You decide how you can contribute. communications, and billing.

n Host an Open House, Networking Mixer, An active member will increase his or her visibility,
or Ribbon Cutting. make effective business contacts, and improve his
• Is a Grand Opening or Grand Re-Opening credibility. On the flip side, you may make some very
or Expansion in your future? good friends, help someone, and have some fun!
• Invite members to your place of business for a
personal introduction to you, your business,
and your community (People refer business
to people they know).

n Call and welcome new members; invite them to
breakfast meetings or programs — even if you
are not an official chamber ambassador.
After all, every member is an ambassador.
Lori B. Donofrio-Galley
n Display your Membership Certificate at Executive Director
your office entry for clients, customers, ldg@northeastberkschamber.com
and visitors to notice. 610-683-8860

4 | NORTHEAST BERKS CHAMBER OF COMMERCE