Page 4 - The Morning Call Momentum Club

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1The Five Step Marketing Strategy
2
3Name of Business
4Ideal Customer
5Description
6
Ideal Customer Nickname

How to score

List the 5 or 6 most valued benefits to your ideal customer across the top, in order of importance. Now list your competitors down the
left, in order of market share (including yourself). Then score each of the suppliers on their ability to deliver on each benefit sought.
IMPORTANT: Score from the consumers point of view, not yours, to gain value from this tool.

Benefits Sought

Competitors

Score between 1 (Low) and 10 (High)
1
2
3
4
5
6

Now look for opportunities, points of difference or gaps in the market you may be able to exploit. Then find a meaningful word or
words to help “position” your brand in the mind of the consumer as “the one to turn to”.

Positioning Statement
or Opportunity:

For more information or help developing your Five Step Marketing strategy, contact your Morning Call Account Executive
today at 610-820-6633

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