Page 2 - Inspire Health Advertisers Kit 2016
P. 2
ich Market for Local Advertisers

Inspire Health
Made for Women

The target demographic for
Inspire Health is women, ages
25 to 65.This magazine will
attract the critical female
readership that is essential to
advertisers' success.

#3US Women market
in the
world
with a buying
power exceeding
the economy
of Japan.

91% 50% 90% 85% 80%

New home Traditional Healthcare Consumer Auto purchases
purchases male products decisions goods influenced by
influenced by purchased by
women. made purchased by women.
women by women. women.

Women are not a "niche market.”

Today's US women are the wealthiest and most active generation in history.
They are affluent, juggle demands of career and family, are concerned about the
environment and are intelligent shoppers. Advertisers who target these key
decision-makers will receive big benefits.

Sources:
www.she-conomy.com/facts-on-women,
girlpowermarketing.com/niche_market.php
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