Page 7 - Inside Lehigh Valley Real Estate August 12 2015
P. 7
Full service
without high
commissions
Assist 2 Sell aims
to reduce sellers’
real estate fees
When it comes to choosing a Realtor, many of us think 2.) Full-service/discounted commission — Assist 2 Sell customers pay a low, flat fee to sell their home without listing it SPECIAL ADVERTISING SECTION OF THE MORNING CALL
there’s a correlation between money spent and 3.) Limited service/discounted commission — Real estate on the MLS. Assist 2 Sell agents provide full service throughout
service received: The less we spend, the less service companies that offer a menu of services or limited service. Fees the entire process. Houses are marketed directly to home buyers,
we receive and vice versa. In many aspects of life, are charged for the services selected. though, rather than to agents through the MLS.
this rings true; however, local real estate company As a “discounter,” Assist 2 Sell is often inaccurately lumped
Assist 2 Sell has made it their mission to challenge this notion. in with the third category. A key difference between Assist 2 Customers also have the option of placing their home on
According to Rob McCann and Tim Tepes, co-owners of Assist Sell and others in the discount real estate space is the level of the local MLS through the MLS for Less program. This adds the
2 Sell’s Lehigh Valley office, there is a misconception that saving service. Assist 2 Sell franchise offices are full-service real estate benefits of MLS while offering sellers the opportunity to pay only
money can have a negative effect on the service you receive. “If brokerages staffed by experienced, licensed professionals who are the low, flat fee should the buyer purchase directly through Assist
you reduce your fees, you don’t have to reduce your service,” members of the National Association of Realtors, as well as state 2 Sell. A low buyer ageny commission is added to the cost if it is
McCann says. “We provide quality, attentive service that allows and local associations including the Multiple Listing Service (MLS). sold through an MLS listing.
customers to save their hard-earned money.” The most obvious difference between Assist 2 Sell and
traditional real estate companies is the commission. Traditional As a full-service real estate company, Assist 2 Sell manages
Increased awareness of nontraditional business models has firms typically charge home sellers a high commission that is a everything from helping you price your home correctly to writing
spawned a national debate about the differences between what percentage of the sale price — for example, 6 percent. Assist the sales agreement and all the steps in between. “We’re full-
people characterize as “traditional” real estate companies and 2 Sell offices charge a low, flat fee commission — as low as service brokers, so we’re with clients every step of the way,” says
“discount” real estate companies. It would be more accurate to $2,995. Tepes. Sellers only pay if they are successful in selling their home
differentiate using three categories: With Assist 2 Sell, home sellers are given a choice as to — there are no upfront fees.
how their home is marketed. With the Direct-to-Buyer program,
1.) Full-service/high commission — “traditional” real estate In addition to helping sellers, Assist 2 Sell is a valued resource
companies for buyers, too. “We can help a buyer buy any home listed by any
agency,” McCann says.
WEDNESDAY, AUGUST 12, 2015
7
without high
commissions
Assist 2 Sell aims
to reduce sellers’
real estate fees
When it comes to choosing a Realtor, many of us think 2.) Full-service/discounted commission — Assist 2 Sell customers pay a low, flat fee to sell their home without listing it SPECIAL ADVERTISING SECTION OF THE MORNING CALL
there’s a correlation between money spent and 3.) Limited service/discounted commission — Real estate on the MLS. Assist 2 Sell agents provide full service throughout
service received: The less we spend, the less service companies that offer a menu of services or limited service. Fees the entire process. Houses are marketed directly to home buyers,
we receive and vice versa. In many aspects of life, are charged for the services selected. though, rather than to agents through the MLS.
this rings true; however, local real estate company As a “discounter,” Assist 2 Sell is often inaccurately lumped
Assist 2 Sell has made it their mission to challenge this notion. in with the third category. A key difference between Assist 2 Customers also have the option of placing their home on
According to Rob McCann and Tim Tepes, co-owners of Assist Sell and others in the discount real estate space is the level of the local MLS through the MLS for Less program. This adds the
2 Sell’s Lehigh Valley office, there is a misconception that saving service. Assist 2 Sell franchise offices are full-service real estate benefits of MLS while offering sellers the opportunity to pay only
money can have a negative effect on the service you receive. “If brokerages staffed by experienced, licensed professionals who are the low, flat fee should the buyer purchase directly through Assist
you reduce your fees, you don’t have to reduce your service,” members of the National Association of Realtors, as well as state 2 Sell. A low buyer ageny commission is added to the cost if it is
McCann says. “We provide quality, attentive service that allows and local associations including the Multiple Listing Service (MLS). sold through an MLS listing.
customers to save their hard-earned money.” The most obvious difference between Assist 2 Sell and
traditional real estate companies is the commission. Traditional As a full-service real estate company, Assist 2 Sell manages
Increased awareness of nontraditional business models has firms typically charge home sellers a high commission that is a everything from helping you price your home correctly to writing
spawned a national debate about the differences between what percentage of the sale price — for example, 6 percent. Assist the sales agreement and all the steps in between. “We’re full-
people characterize as “traditional” real estate companies and 2 Sell offices charge a low, flat fee commission — as low as service brokers, so we’re with clients every step of the way,” says
“discount” real estate companies. It would be more accurate to $2,995. Tepes. Sellers only pay if they are successful in selling their home
differentiate using three categories: With Assist 2 Sell, home sellers are given a choice as to — there are no upfront fees.
how their home is marketed. With the Direct-to-Buyer program,
1.) Full-service/high commission — “traditional” real estate In addition to helping sellers, Assist 2 Sell is a valued resource
companies for buyers, too. “We can help a buyer buy any home listed by any
agency,” McCann says.
WEDNESDAY, AUGUST 12, 2015
7
